International Expansion:

Generating revenue growth in international markets is key to drive continued value-creation in any later stage venture
  • Some firms turn to partnerships and alliances to access new channels and customers, and to realize additional profits from existing product-lines
The challenge:
  • Develop an expansion strategy that realizes product-line traction fast, utilizing existing resources
  • Leverage flexible business models adapted to the local markets addressed, avoiding home-grown mind-set inertia
  • Enhance and apply the competitive advantage in a greenfield approach, or through partnerships and acquisitions that add value
  • Adapt the communication “feel” and channel mix, to connect with the culture in each region addressed
  • Scale-up the expansion effort at a sustainable pace, matching to the organization’s ability to respond effectively